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My Story

My career in hairdressing started 17 years ago in a small Winchester salon where I completed an apprenticeship after leaving school. Very early on in my training I was taken to assist the managing director at a wedding and from that moment on I was hooked. 

I worked for many years offering a full-service list of cutting, styling and technical services but styling and dressing hair for occasions always remained my passion.  ​

I decided to go solo and started Alida K back in 2017, shortly after the birth of my 4th child. 

Alida K means I get to do what I love, as well as spend as much time as possible with my family and my beloved basset hound Mabel. 

Years on I have styled hundreds of brides, assisted on many photo shoots and am proud to have had work published in both magazines and blogs. 

I love the adrenaline rush of seeing everything come together on a wedding morning from the dress, hair, make up & flowers, to the bride buzzing with a newfound confidence ready to walk down the aisle. 

Its high pressure, exciting, completely incomparable to anything else and I absolutely love it!

Mapledurham Ethereal Styled Shoot-6.jpg

Photo credit: Katherine and her camera 


My Professional Kit 

My kit contains brands including but not limited to:

L'oreal Professional  - Tecni Art & Infinium

Schwarzkopf Professional - Osis 

Maria Nila 



Kemon - Hair Manya 


Bedhead Tigi


HUR Hair 


I'm not sponsored by any hair care brands, all the Products and tools I use are chosen by me based on what I think will work best for your hair.


Recommended Supplier 

Below are the hotels and venues where I am an approved recommended supplier

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